Yeah, like 6 or 7 years ago... its probably been a wholly owned subsidiary most of the time youve known about it.
Before they got bought out, they had basically a pretty similar program to ebates, but much less restrictive, and there were a bunch of ways you could cycle money on like cash back rewards cards and FWF to get what amounted to free money from them.
Ebates was already the worse CB program, and they got bought out by a big japanese conglomarate called rakuten a couple years ago, and rakuten basically took them from bad to worse.