one more point, then ill STFU.
This is actually a pretty interesting compliance issue, because what it really boils down to is what consitiutes a "public announcement". Traditionally, such things involve taking out an ad in a newspaper or trade journal, or going through the preliminaries of listing a company on an excghange.
In the "real world" what makes a public announcemen a public announcement t is that people who had an intrest in the matter or the industry either knew, or ought to have known. But its way tougher to judge that standard in crypto.