Regarding the ads, regular people (i.e. most people) don't understand where money gets its value. They think for a cryptocurrency to have value, it must have real fiat invested into it. And while that certainly helps, it's not the primary way a currency maintains value. Trust and utility are the primary ways, IMO. But trying to explain this to people who think fiat is some sort of mystical object handed down by the gods is a challenge.. ;)
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I'm vaguely remembering how I used to tell friends about the No Ads thing much more often now I kind of take it for granted. So i'm glad you reminded me that this is something a non-user would actually find interesting or even be confused by.