I think a lot of the increase is coming at least in part from rising values (compared to USD, EUR, etc.) of many other cryptocurrencies lately, and some of that is spilling over into STEEM as well. "A rising tide lifts all boats" is how one might describe this situation. In any case, I believe these gains help to bring attention to the Steemit platform, which I hope is a good thing for all.
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Yep, you are exactly right. This isn't Steem specific at all. Check out that link in the article about the money coming in from Japan... it appears they are the ones doing most of this virtual currency buying...