set 80% of your daily upvotes for goal #1, 20% for goal #2@mariusfebruary probably you can use the 80/20 rule

If you're looking toward long term of steem chain future, i think of the 80% upvote for goal #1, again split it to 80/20
80% to new users from other platforms ie like you mentioned medium, fb, twitter, instagram, youtube etc to encourage them to start their journey on steem.

i remembered back when i just started, i was posting content on youtube and tried out steem. The learning curve was steep and so challenging to even make that $0.01 from a content i spent time and effort producing. If there's some sort of reward to new users, it will definitely help them to stay active on steem and spread the words to more friends and families in my own opinion!

PS : btw if you have friends that are already posting content on medium, get them to check out this TIMe save dApp. Automatically share those content over to steem chain with EASE. You’re gonna post on instagram, youtube, twitter, medium anyway, why not post and earn steem : https://share2steem.io/