What you saw is just a preference for the tried and true, which makes sense in their world. Plus, most people are on their guard when money enters the picture. Overall, it's self-protective: "I'm no fool."
That's one of the reasons why innovations like Steem have a natural rhythm of adoption. Skeptics, understandably so, need time to shed their skepticism. They need time to see that it's not "too good to be true." This is why a plateauing in adoption is sometimes a good thing: it makes the 'get rich quick' less quick, if you will, and therefore more believable.