Those content consumers spent 14 minutes on the video. Many stuck around to fill the comment section, so it's very hard to say people don't read these days. A lot of upvotes seem to occur in those comment sections. In this case, a quick tally tells me more people upvoted in the comments than they did for the video. There's another lesson.

This is a blogging platform, and so is Youtube. We should be comparing this model to their model. Marketing Steemit like it's supposed to be some sort Facebook replacement is pointless. We need bloggers to produce and many consumers to eat it up, plus a bonus incentive to hit that like button.

[EDIT]How dare you do what they do within a comment section of every successful blogging platform!