You are right its a lesser known exchange. They originally were going to be on NASDAQ then switched to batsglobalmarket. The thing is the volume for bats in usd per day is in the billions. In my opinion that is a lot of new money coming into the crypto world. I feel like bats will be more trusted than any of our cryptomarkets by fiat users. Just my opinion and I am wrong a lot.
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I did hear that there are arguably good reasons for bats exchange. Maybe it will turn out to be a brilliant move? Regardless, there are numerous reasons for Bitcoin and the other well designed altcoins to 'Moon' in 2016+.