It is the fastest, one of the safest and more importantly with 0 transaction fees. If we want giants to enter the game (i.e Coca cola) you think they'll prefer BTC's chain with the high fees? And wait for their transaction to be confirmed in an hour, while they can transfer millions in seconds with no fees at all? Just saying...
And I know that we may have a long way to attract these giants...but dream big they say!

I see no reason why Steem won't climb to top 10 currencies soon enough.

That Netcoins contest might be nothing at all, just a contest "we" won, but it could well be a huge step towards steem's escalation! As you said time will tell for sure...

Have a nice day @kus-knee