My employer runs a community support site, where our customers can help each other with technical issues.
We reward the most helpful customers by giving them discounts, early beta access to new programs and services, and 'Thumbs-up' points.
They're purely decorative, increasing rank, decorative border around profile pic, that sort of thing.
If I could talk my employer into adopting SMTs, and rewarding helpful customers with crypto instead; along with a mechanism for holders to reward other contributors with 'thumbs-up' rewards, based on the size of their stake, they'd be massively incentivised to check in regularly, help less tech-minded customers with specific problems, and increase the value of the site.
My employer could accept the new tokens for direct payment of customer bills; and we'd end up with customers who get to enjoy our services and pay us with insightful support and advice for other customers.
We only need a couple of success stories, and thousands of communities are going to come pounding on our door for the opportunity to issue their own cryptocurrency, without the inconveniences of running a blockchain.