I have full confidence the dev team will pull this from a bland-ish beta form into a sparkling fancy version very soon. I read one post this morning about incentivizing investment, and placing ads as well. I believe it was @juansgalt who did a video

mentioning the long term prospects for the site, sans advertizing.
I would ABSOLUTELY LOVE to hear @ned @dan & @summon views in this issue.
Take care and keep up the great work! I have high hopes for steemit.