Agreed. It's kinda maddening and frustrating as hell, actually. They should be A/B testing this platform to death. With under a million users and 50k to 60k actives, NOW is the time to iterate the front end.
There's little point increasing your blockchain to run 999 million transactions a second instead of 998 million when all the people you're hoping to attract (if this is a business, not a science project) care about is how easy it is to use, and whether they get any value from it.
IMO @ned needs a new partner - a non-tech, customer-focused one.