My account was created in October, but I only just started to connect with people from steemit in the last couple of weeks.
The people I spoke with are working on building their freedom within this platform, this is a wonderful thing. And doing this through you own taught, ideas and words, brings some sense of accomplishment.
The financial incentive of behaving nicely is clear, but the fact that we can only succeed together is something that drives this behavior as well :)