You are promoting the meme, with the clear intention of enhancing the spread of this pseudo-event by attachment to something you consider amusing.
Which, cynically, might be a perfectly reasonable metaphor for a lot of the usage of the steem blockchain right now.
If a user were to share that exact image on their personal Facebook, it would technically be an example of fair use. But you, who in theory wishes to represent the steem blockchain is a place where content creators can and should share their material freely in exchange for just compensation, in the process of promoting that very thing violating that axiomatic principal – it looks worse than bad.
That it doesn't even occur to you that it might be a problem is triply damning.
It stands as a cultural problem with the user base of Steemit that one of its strongest, most aggressive boosters gives not even the shadow of a thought to potential copyright violation, issues of derivative work, consideration of whether or not a creator wants to be associated with a commercial work, the recognition that a post on Steemit is a literal commercial work (because you can receive compensation for the act of posting it self, and as of the time of this posting are looking at roughly 20 steem of value as a result of this post)… This is all a huge problem.
It's a huge problem for the platform, and it's a huge problem for the user base, and it's a huge problem for boosters who want to try and encourage people to use the platform.
I'm actually disappointed that it didn't occur to you when you were thinking about this whole "blast" thing that for a near microscopic offer of steem to one of our native artists, you could commission an original piece to promote the site and instantaneously improve the standing in the eyes of artists and other creators. That didn't occur to you.
That's terribly sad. It didn't occur to you.
What does that actually say about the community?
You are reading a lot more into it than what is there. I actually had no idea that it was based on a famous/known comic until someone brought it up.
The idea that someone can take someone’s work and create a meme on it is definitely in the territory of “fair use”. I am not a lawyer or an expert in this area, which is why I am asking the question here and having the discussion.