@meno Thanks for speaking the truth (: Truly.
I think it all boils down to what the individual is looking for on Steemit. The author of the trending post is looking for profit, full-stop. Just, pure commercialization. And his approach will definitely earn him money but burn bridges.
Now it is not that we do not hope to reap from our investments on this platform. We all still do (or I can speak for myself), but not at the expense of relationships and community.