Younger generation are less attracted to Facebook now due to too many fake news and advertisement compare to few years ago. I believe when Steemit is introduced to more people, it will become more popular and successful than Facebook.
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that was one of the first signs that all was not well at FB, young people left facebook almost completely... this no doubt prompted the purchase of IG but just was a symptom of the greater rot within the company's biz model. as facebook's audience aged, so did their technological sophistication and thus increased the platforms susceptibility to spam-bots.
that, and a huge data-exfiltration button was basically baked into their API for years...