I agree in principle, but I think the emphasis should be, for anyone, on improving your own contribution to the theoretical meritocracy that will emerge. I don't see that it matters if you are not a coder, consultant or marketer. As a musician and writer I find this interesting because of the prospect of teaming up with those who can implement this - as Ned says, the prospect of being able to align everyone's efforts is just mind-blowing. Forgive me for contradicting you, but I am not sure there will be much of a challenge to convince people of its efficacy. In my limited experience, people are ready for a sea-change in the way business is conducted - as if everyone senses that the current model is so antiquated that is can only serve those it was built to serve and leaves everyone else fighting over the scraps. This is a way to change that from the ground up and I think there is going to be a mad rush to adopt it and that will push forward the repercussions in ways we cannot now envisage.