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I was able to explain myself and found out he can be reasonable. Problem solved. The absolute last thing I want to see is the artists walking on eggshells here. I won't have to eat the words now. Civilized discourse for the win.

I'm getting told we are bleeding to death, too much is going to the exchanges.
The folks doing it have no intention of stopping.
Any ideas?

Plenty of ideas that generate unstoppable demand. Embrace the entertainment business model, market to consumers, create an internal advertising market. Many ideas and far too much unrealized potential.

Guess we need to spread out and make new friends.