For quick investment gains, the big investors are the place to start, but if we want to join investment gains (a bit slower though), loyalty and dedication which translates to good community development, then we should take steemit to those people who are yet to learn about crypto currency.
We show it to them, and open their eyes to the opportunities in it, and the non monetary value of the community.
We meet them at this point and they grow in the community. This way steemit will be part of third success story, and it will be marketed each time they share their stories.
We all know storytelling moves the world.
A special focus should be on these individuals. I am one of them, and I am still writing my story, so I know what I'm talking about.