Social media influencers on other platforms can make huge amounts of money, in addition to the firms that are paid to carpet-bomb social media websites with their astroturfing and marketing efforts. Steemit isn't the only website that pays on content, but it does so more directly within the website than most.
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Great point...money is paid it is just a matter of who is paying it and to whom.
But make no mistake, most social media sites are big business.