Speculation! That's what will stop the price from falling. If devs can announce something good & new, price will reverse, But only for a day or two.
If you are using Steemit as an investment vehicle then you are right in your concern of the price! Do not ignore the PRICE! That's a terrible advice!
Price indicates the general sentiment/views of the traders and investors.
It is falling due to several factors like Devs are powering down $2M a week (as reported by others), many small-time users are disappointed on curating rewards/impact of votes, ponzi/scam scheme suspicions, no promising developments in sight (only devs knows what's next), 100% inflation rate (more steem supplies every secs), etc.
If you believe in STEEM's potential, you should be happy that price is falling this time so that gives you opportunities to hoard at discounted prices.
Crystal balls are not needed when the past & present are sufficient guides into the future! Cheers!