I agree with you. Facebook and its shareholders have power. People do not like to give up power once they have it. It goes against human nature. I think just for that fact alone Facebook could not succeed on a decentralized platform. Steemit started out with the power given to the people. That is why it is successful as a decentralized platform. People love power and control and have never given it up with out a fight.
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If they put it all on the decentralized network, where is the value. Facebook's moat is gone. The code would them be open meaning anyone could copy it or fork the chain. While people would still have to come over, the present value of Facebook as an application would be greatly diminished.
Even if Zuckerberg wanted to do that and take his payment in crypto, Wall Street will not allow it.