Hopefully because they would also profit more with the changes. If content discovery worked better on Steem, it seems logical to assume that it would get more users and every Steem holder would benefit from an increase in the value of Steem.
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I think a lot of people just want to accumulate as much Steem as possible and hope that the price of Steem is going to soar in the next bull market. Devoting resources to content discovery should add value to the platform but it is very unclear how much value it will add. Content discovery requires a community effort.
If we had 50% curation rewards would you consider not delegating to bots? Buying delegated SP from you at your current price would become very attractive.