theyll return a year from now, log into their account and see that the ~$10 in SP has been growing while they've been away. Depending on what the price of Steem does, that could be worth enough to make the opportunity cost too great to simply ignore.
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Steem doesnt reward idlers by design. If they do nothing they'll lose about 50% on their steem and gain approx 10% interest, so a loss of about 40% per annum. What may make them comeback and regret is seeing someone just being littlebit active and gain 1000s or 10000s of dollars. While they themself wasted thousands of hours on facebook and get nothing. They'll be back :)