I believe this is the general consensus of most users at this time. It's too early to worry about merchants. The majority of users don't have (and can't currently get) enough Steem/SBD to buy anything and the majority of users are not interested in being merchants here yet.
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I agree it appears to be the general consensus because most (including the minnows) are only thinking of their hip pocket. Not thinking of attracting merchants to the platform is a lack of long term vision.
STEEM had one of the best stablecoins on the market with NO counterparty risk. It was a market leader! There are other stable coins coming out now and it is a huge market and near first mover advantage being squandered in the name of making a quick buck for Authors in the short term.