Thanks for this @jondoe... I really appreciate it.

I think I found the answer around page 23... I thought that as a business I would have to purchase 100 SMT tokens from Steemit or other with my Steem tokens and then I would hand those out to contributors. I now understand the SMTs to be more of a situation where I create an SMT, and people have to buy that SMT... in that purchase, I decide whether I get 1 Steem or 1000 Steem for each SMT purchased, and the market decides whether they'll pay that or not.

That's totally flipped my whole comprehensive of how SMTs work. Thank you for that.