Cheers for the detailed comment @fitinfun!
I absolutely see what you're saying. Of course ad's do get ignored, I can't deny that - I'm not expecting mass adoption over a video, but like I said in the post it's important to have a presence and at least plant the seed.
I think the videos from the 60 seconds campaign were a good tool and a reason for people to share with likeminded people - perhaps friends or acquaintances - to show them and say "just have a look in to our world - it's legit!".
It's totally up to you whether you watched them or not, or shared just for up-votes - that's fine.
But equally lots of people did share them with a good heart to say 'look, this is MY community and I'm proud of it'.
My video did indeed follow that exact format of "look at this person! Making money by working out on actifit" that you suggested - I used a couple of examples of Steemit, dSound (I had to cut out the dtube reference because of edit time restrictions!)
Give it a watch. It's not perfect; I shot/edited/submitted the whole thing in 2 days - I missed out some details and worded/emphasised some things I wouldn't do second time around.

Indeed Twitter is a mix of great posts and spam. We can't win them all.

About the fact we are a cryptocurrency place; I understand some will turn off because of that. That's fine.

Over all, I understand and agree with what you're saying here.
We don't need another "STEEM TO THE MOON" sentiment, ad's/promos don't always tend to have the desired impact and we need to focus on the apps that content creators use.

Cheers for commenting @fitinfun. I'll keep your ideas in mind :)