Thank you so much for this informative post. Agree 100% - it is really sad, that most people don't like to read anymore.
I had very fruitful discussions with many different persons about this. Many were asking what quality teaching in schools has and if schools still encourage to read. With me school was a true motivation when it comes to reading books. But this was long ago and much changed since that time I suppose.
I love books, I love how they smell and love to hold something real in my hands.
Now, I think that schools end up discouraging people from reading. It's not necessarily intentional, but when you are graded and judged on your reading, it takes the fun out of it.