From the post: "We had to develop a system, grow our staff, and get all the necessary pieces into place that would enable us to give the kind of insight into our engineering operations that people want and need, without consuming a significant amount of engineering bandwidth. Building and overseeing this apparatus, as well as contributing to it, is my main focus as Content Director."

I oversee the production of Content coming out of Steemit Inc so that we can provide insight into what our engineers are working on. That has nothing to do with how content is displayed on steemit.com