Right off the bat, reading their site, it's just very confusing and unclearly laid out I feel like...like here I got it immediately, it just makes sense. If I ran across their site without this article, I'd be confused and not make the connection to how I might integrate my content, my creations, with their site.

But maybe it's because of where they are in the process?

Regardless, this is sort of a beast over here and I don't think these two are on the same competitive playing field..they just feel too different.