actually its worth is even less because it doesn't offer anything new than what's out there.
in the blockchain on top of being greedy and scummy you also need to know "computer shit". Even nerds have hard time getting into it.
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Let's allow the market to decide worth. Again, we aren't living on ideals here, neither yours nor mine. Reality likes to piss us off.
Also, I don't agree that it doesn't offer anything new. Reward potential without any risk profile whatsoever is an attractive model, no? It becomes even more attractive when we consider that a single Steemsports payout is like 10,000 times the payout of your average "dust" curation reward.
The question here is "how to grow (voting) influence?", and consider now that less than 1 out of 10, randomly chosen, 13+ years old, people enjoy blogging. How to attract? How to retain?
Low effort for reward is a good starting point, IMO. Basing the reward on a topic that is a common interest is pretty much a no-brainier. Enter Steemsports.