The financial aspect is a component. The site was promoted to a wide audience with the concept: you get paid for good and original content . But the best-paid products have been awarded to some people propelled by bots and whales on topics such cryptocurrencies / anarchist, activist, become a millionaire, etc .. There is a difference between promoting and reality. The general public cann't be recognized more.
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On Twitter and Reddit the problem has been sensorship. I imagine that on Steemit the problem will be whalership. :D