Yeah, I think there shouldn't be a focus on earning huge rewards. Also, I know how hard it is to make money outside of steemit. For example, I've worked on a couple of websites and you get no results for months. Not earning anything for months of hard work can be quite hard to find motivation to continue. Steemit allows you to earn since day one. Even if you're not earning a lot, you're earning more than most people out there. And also, let's not forget it's a social media. It's meant for communication, sharing ideas and information, having fun, etc... Putting in some hard work will pay off here on Steemit!