I think that if more and more businesses realize "what's the catch" with STEEM, they will start adopt and use it too.

So if more STEEMERS start using the concept or the steem or anything related to it, the impact should be reflected in an natural price rise or a broad steem adoption. I am also donating 15% of a STEEM based crowdfunding campaign to the STEEM dev so they can continue the development of the platform. Here are the details: https://steemit.com/introduceyourself/@gabi-dumitriu/hello-steem-community