My take on retention is:
- People that have been on the platform for over 1 year are continuing to post at similar levels (compared to March data).
- There was a huge surge of people that joined in the last 12 months who tried posting but they are no longer posting at the same rate.
- The Profile of Posters at different durations has shifted.
In March there was a large proportion of posters in the 0-3 month account duration range. This number has dropped significantly in absolute terms and also in comparison to the next bracket 3-6 months.
I will start running this report on a weekly basis again and we can see how this is tracking, anything shown here could just be a seasonal variation.
Price obviously has a massive affect on onboarding and unfortunately most that come in at the highs are unable to push through the lows. Most don't seem to even realise they came in at a high point and very few understood that SBD had broken a peg (or that it was meant to be pegged).