So, it is fair to say that the last wave of new accounts (January/February this year) are drifting off in their activity levels, faster than those older accounts which had stuck around up till now?
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So, it is fair to say that the last wave of new accounts (January/February this year) are drifting off in their activity levels, faster than those older accounts which had stuck around up till now?
My take on retention is:
In March there was a large proportion of posters in the 0-3 month account duration range. This number has dropped significantly in absolute terms and also in comparison to the next bracket 3-6 months.
I will start running this report on a weekly basis again and we can see how this is tracking, anything shown here could just be a seasonal variation.
Price obviously has a massive affect on onboarding and unfortunately most that come in at the highs are unable to push through the lows. Most don't seem to even realise they came in at a high point and very few understood that SBD had broken a peg (or that it was meant to be pegged).