STACKCITY | A Decentralized Smart WiFi Advertising Ecosystem

INTRODUCTION
StacksCity: Justice and Fair Play for Wi-Fi Providers and Internet Advertisers
The internet technology has left deep golden marks and will continue to leave more memorable marks in the lives of humans here on earth. Although, the internet technology could be regarded as having the attributes of “two sides of the same coin” in certain perspectives. This worldwide networks of computers popular referred to as the internet technology comes with the good, the bad or the ugly; however, the good and advantageous contributions of this technology outweighs the negative effects associated with it. Before the advent of the internet system, advertisers had carried out their advertising activities through physical billboards, on wears, physical road shows, print and electronic media houses etc but with the rapid usage of the internet and digital tech devices, adverts could now be comfortably placed on application software services that live on the internet and viewed on digital devices (desktops, laptops, smart devices etc) with a wider global viewership. However, the benefits derived from internet adverts are not wholly enjoyed by all the critical actors of the internet ecosystem, the greater benefits of internet adverts is skewed in favour of third-party platforms where internet advertisers place their adverts and leaving the providers of the wireless connections to the internet network empty handed amidst the unfair advertising charges advertisers pay to these third-party advertising platforms before placing their adverts.

StacksCity to the Rescue
In the spirit of equity and fairness, profits accruing from placing adverts on the internet services should be enjoyed by the providers of the wireless connection (Wi-Fi) which clients of the internet network - internet advertisers and users use to access the internet as well as placing adverts over the internet. The StacksCity internet wireless connection platform aims to take advantage of the decentralized, trustless, secured and immutable nature of the blockchain technology to dole out a decentralized internet wireless connection ecosystem, where internet wireless connection providers or router owners could earn more income from the adverts placed by advertisers on the internet wireless connection channel these router owners make available for people who want to access the internet network.
Advertisers who place their adverts via the Internet wireless connection channels provided by StacksCity will now have to have a sigh of relief from heavy advert budgets they incur when advertising on traditional third-party internet advert placing service providers. Before an advertiser places his advert on any preferred internet wireless connection channel available on StacksCity, the advertiser has availed the opportunity to bid for the advertising price which will help the advertiser to cut costs associated with his advert budgets. Again, since the StacksCity ecosystem is built on the heels of the decentralized blockchain technology, the transparent and immutable features of the blockchain technology help to check frauds associated with internet adverts. With the help of the blockchain network of the StacksCity, user actions on adverts are validated to ensure their authenticity and immutably stored on the chains of the blockchain which goes a long way in checking against advert losses for the advertisers; and these immutable records are decentralized and readily available to all the participants of the StacksCity Wi-Fi blockchain based platform.