I think we can take Ilir Latifi's word for the events which occurred after the press conference for the UFC 223. He said that this entire situation is partly due personal issues that Conor McGregor has and partly is part of the show. I am convinced that McGregor will eventually get back to the octagon to fight first Mayweather and then Khabib. Is that good for the sport of MMA and UFC brand? I don’t think so!
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It doesn't seem so to actual MMA fans, but for casuals, this will bring a lot more eyes, bad or not.
I am a newly converted UFC fan after watching boxing for decades. Personally the main thing which has made me lose my interest in today’s professional boxing was the power that the promoters have over the boxing federations. Although you might argue that it’s too early to say that, but I got the impression that UFC is slowly adopting the professional boxing promoters business model. And I don’t like that.
You'd be correct in thinking that man, a lot of people have been saying that in recent times, If only we could have a decentralized fight league haha.