I like the tone of this follow-up proposal much better. You can easily get five quotations in a week from reputed marketing agencies to justify the cost. Half a million USD is a lot. The general rule for B2C companies is spending 5% of their revenue on marketing. I doubt SPL is making 10 Million USD in revenue in this case.

So, those quotations should make more sense. They just show how much agencies charge, and you can then justify your half-million USD estimation based on that. In my honest opinion, the ask is too much. Even running 100k USD of ads on youtube, tiktok and other places will get you a lot of users.

This is really a case of "give you the money then we will find out". Show us some proof of how you have handled marketing budget before, and how you are going to use it now.

16k assigned to twitch streamer budget, 40k for ads. Something, anything will do.

Just no info for a company is just strange. Btw I am not trying to be create trouble, but if you incorporate these comments you will get very far with people, especially those who work in corporate or are business owners which make much of your whale base.