Its for a different gamer demographic and im sure they will be just as enthusiastic and interested in the game and economy as you and I are with spl.
I think its a great way to open up to a VERY popular game genre.
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It also has been mentioned that staked SPS will be needed for rewards in TD so the new players will likely be hoarding their SPS in staking. That being said a large %tage of that sps wont be sold. Not only that but it should bring more new players into splinterlands as well.