I agree your general concept is right, but I also think they won't do it because they know the new user and small user experience needs a lot of work. They don't want to spend a ton of money on marketing if the people that join won't stick around. So my comment would be that you are absolutely correct that we could market to the masses and solve this problem, BUT I think they are just now waking up to the issues that those players would face. Its better late than never though, and I'm hopeful now they have figured it out then they will develop a much better experience.