worth it for Splinterlands to 'pay' these artists
Small correction. Splinterlands is not paying; all hive stakeholders cumulatively paying them from the common reward pool. That includes you, me and Splinterlands. As we are all hive stakeholders.
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True :) I was thinking in terms of Splinterlands deciding to use their substantial stake to hold the contests and to curate posts that participate in these contests. But you are right, we all pay for it from the common reward pool.