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You know, when the photograph was taken, the Earth was flipped. People seem to like north at the top - even at the expense of authenticity.

So was there a moment in the history of map-making that made North "Up" and South "Down?" This is fascinating.

In the case of this photograph, the way the astronauts' were holding NASA's 70-millimeter Hasselblad with an 80-millimeter Zeiss lens it was capturing south on "top." In presenting the image to the public, prints were turned 180 degrees so that north was on top.