Thanks for the info about social wallet. Seems like a great idea. I personally think that the blockchain tech projects that will have the highest chance at succeeding in the long term are those that manage to make their dApps work as plugins that can be easily integrated with already existing social media, etc. platforms. Kind of like a WP plugin for websites and blogs.
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We agree on the social media aspects. We have our own blockchain (Pivx fork) and our platform to facilitate the social media transactions is proprietary. We feel very confident about our current position.