Orwell knew the PTB would purposefully attempt to control and destroy language (the "new-speech" - war is peace, slavery is freedom, ignorance is strength etc.). The technology used is circumstantial. TPTB have succeeded in US. It is apparent on this site who's an US indoctrinated pleb - the ones without a most basic understanding of politics, ideologies, economics, philosophy etc. And the ones that uses terms with to describe the opposite of their original meaning (like describing fascist/capitalist USA as communist or socialist). Or the US version of libertarianism (originally - and still outside US - a left-wing ideology against all forms of authority/hierarchies/concentrated power private or public. Now - in US - just old-school arguments for unfettered capitalism).

The DNA of humans offers many possibilities - yes, there're the potential of greed, egoism, selfishness, competition, materialism etc.. But there's also the potential for compassion, empathy, collaboration, sharing, altruism, idealism etc. The question is what part of the human condition do you want to base your society on? What part of the human potential will you cherish, further and award? Capitalism is based on the first - but I don't find it hard to imagine a society based on the latter...
@zer0hedge