With SMTs, you will be able to have a token/tokens representing your brand or community, integrate steem still (assuming your community of brand is outside steem) and reward your audience for being your audience. Tokens will have different value-parameters either as a currency or even as influence e.g tokens can be created that are pegged to USD, like in the case of SBD or tokens can be created with a reward pool like on steemit, that can have influence when vested or etc

I would love to see this happen soon... And will try SMT as I am owner of an IT company accepting SBD/Steem as payments for services we provide...

And We strongly agree with you and believe that steem will beat other crypto currencies...