I think they arw on it...

Comments Widget
Publishers can quickly launch an SMT on their site by offering a Steem-based comments widget that integrates into existing blogs built on platforms such as WordPress and Blogger.
The publisher could take a percentage of the tokens (called “Shared Rewards”) and distribute the rest to the commenters on the site.
This model also creates a business opportunity for developers who want to build the next generation of crypto-enabled Disqus-like companies

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