Yes, the entertainment factor IS huge. Entertainment value is a major part of what makes people return to a venue over and over... entertainment — when given appropriately — offers that little shot of dopamine that make people somewhat addicted to stuff.
I guess one of the things I like about the current tokenization trend is that it bypasses the whole regulatory-create a white paper formality that goes with creating an actual currency.
You're welcome for the PR, and thanks for the DRAMA.