If you think about it, open chains like Bitcoin are fairly close to Orwellian. Staying truly anonymous is a challenge. Privacy-oriented coins are supposedly better but who knows for sure.

Further, the idea behind using the name smart money is to remove mental obstacles to acceptance of money like Bitcoin, which will further the growth of these independent, decentralized token networks. In the end, the idea is to get more people on your side. And claiming stake on a powerful name like smart money gets out in front of centralized, power hungry interests like Apple, Google, governments, or a consortium of banks who may choose to use it in the future for their (potentially blockchain based, but under their control) own currencies.