INTRODUCTION:
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
In 2014, over 80% of business executives identified social media as an integral part of their business Business retailers have seen 133% increases in their revenues from social media marketing.
In reference with the motion of this article, Today, I will be presenting you a particular undisputed project called: eLYQD
WHAT IS eLYQD?
eLYQD is a decentralized ethereum based ecosystem marketplace that will be the framework for the entire vaping industry. With the help of blockchain technology, eLYQD allows making the platform to be transparent, open and as safe as possible for both transaction parties, reduction of transaction and business costs, and simplifying of the purchase process.
eLYQD is a platform designed to allow vaping industry manufacturers to create an online store that will make good use of the most advanced technologies in the e-commerce field, and providing the vaping community the freedom of choice and the option to pay for products with LYQD tokens, fiat or cryptocurrencies.
ABOUT eLYQD
According to the latest data, the current number of unique active users of cryptocurrency wallets is estimated to be about 6 million. Thus, the application of cryptocurrency becomes an important issue.
eLYQD is a marketplace platform designed to allow anyone to create an online store that will make good use of the most advanced technologies in the e-commerce field, including the option to pay for vaping products with cryptocurrencies and eLYQD tokens.
Our aim is to connect e-liquid manufacturers all over the world and supply businesses with the necessary tools for launching a one-of-akind platform to the global market with minimal transaction fees and without any financial borders, intermediaries or annoying bureaucratic routine. We will unite manufacturers in order to create our own economical crypto-commerce that will take e-commerce to a new level.
eLYQD is a fully decentralized e-commerce marketplace where everyone can buy and sell vaping products,and benefit from the significant advantages of the platform's design and technical properties: privacy, freedom, and much lower costs.
One of the main features of eLYQD is the use of blockchain technology, which allows making the platform transparent, open and as safe as possible for both transaction parties, reduction of transaction and business costs, and simplifying of the purchase process.
A BRIEF EXPLANATION VIDEO ON HOW eLYQD PLATFORM WORKS
eLYQD TEAM BOARD
eLYQD ROADMAP
Q1 2018
An idea is born. A decentralized marketplace exclusively for the vaping industry
Bringing some serious change through our direct to consumer marketplaceQ3 2018
Funding for development
Launch of the marketplace via sale of LYQD tokensQ1 2019
Development of an alpha version of the marketplace testing
All connections made through HTTPS
Escrow & Arbitration smart contracts
Universal search bar
Blockchain caching system
Free, private image uploading
Unencrypted chat system
x2 Geth and caching nodesQ2 2019
Blockchain caching system
Free, private image uploading
Unencrypted chat system
Public beta testing
Localization in 20 languages
Error reporting system
Status.im integration
Web version & filtering system
Importable theme system
Shipping provider integrationQ3 2019
Escrow app & arbitration providers
Importable theme system
Naming system, Sigs & Nametags
Reputation system
Shipping provider integration
Variable and safe-low gas cost
Reputation system
Mobile apps for iOS and Android
Additional shipping provider integration
Storefront system
Bulk inventory uploadQ4 2019
Live desktop app for escrow and arbitration
Live Status.im app
Live web version
Integrated encrypted chat system
Filtering system
Variable and safe-low gas cost
Complete Geth and caching node network
Storefront system
Bulk inventory upload
Additional languages
Fiat payment system
eLYQD ICO ANALYSIS
The ICO is a natural supplementary funding source to further accelerate the development and global adoption of the eLYQD PLATFORM
After the ICO period, all contributors will receive an ERC20 exchangeable ELYQD tokens on the Ethereum network. Whenever the ELYQD blockchain is launched with its own token mechanism, the ERC20 token will be always accepted for exchange to a new token.
Pre-ICO: July 1st, 2018 – July 8th, 2018
ICO Crowdsale: July 9th, 2018 – September 30th, 2018
eLYQD TOKEN ANALYSIS
Token Allocation
Crowdsale- 60%
Founders and Team- 17%
User incentives- 3%
Reserve funds- 5%
Pre-ICO Sale- 10%
Bounty and airdrop- Advisors- 2%
Token Symbol »» LYQD
PreICO Price »» 1 LYQD = 0.0024 USD
Price »» 1 LYQD = 0.0024 USD
Platform »» Ethereum
Accepting »» ETH
Minimum investment »» 0.1 ETH
Soft cap »» 2,000,000 USD
Hard cap »» 15,000,000 USD
Country »» USA
Whitelist/KYC »» None
Restricted areas »» Cayman Islands, China, North Korea, Somalia, Yemen & USA
For more information about this project, please! follow the links bellow » » »
★WEBSITE:https://www.elyqd.world/
★ANN TREAD: https://bitcointalk.org/index.php?topic=4526862.0
★WHITEPAPER: https://www.elyqd.world/assets/files/white-paper.pdf
★TELEGRAM: https://t.me/elyqd_world
★FACEBOOK: https://web.facebook.com/elyqdcom
★TWITTER: https://twitter.com/elyqdcom
★YOUTUBE:
★REDDIT: https://www.reddit.com/user/elyqdcom
★LINKEDIN: https://www.linkedin.com/company/elyqdworld
••BITCOINTALK USERNAME: Dprince2281
••BITCOINTALK PROFILE LINK: https://bitcointalk.org/index.php?action=profile;u=1907552;sa=summary
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AUTHOR: Sky10net
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https://en.wikipedia.org/wiki/Social_media_marketing